Introduction
Traditional commercial and operational due diligence often overlooks digital performance — or treats it as a marketing concern. This is a mistake.
Digital capability increasingly determines:
- Speed of value creation
- Risk exposure
- Exit attractiveness
Digital due diligence is no longer optional.
Why Digital Is Often Missed
In many deals:
- Digital is assessed superficially
- Platform metrics are taken at face value
- Data quality is assumed
- Execution capability is overstated
The result is a post-acquisition reality gap.
The Five Digital Areas That Matter
When EVOS supports digital due diligence, we focus on:
- Revenue quality by channel
- Margin and unit economics
- Attribution and data integrity
- Operational scalability
- Team and execution capability
These directly affect valuation and speed to impact.
Common Red Flags
- Marketplace growth with declining contribution margin
- Paid media without incrementality testing
- Fragmented analytics and reporting
- Over-reliance on agencies or single individuals
- No clear digital roadmap post-close
Each red flag increases execution risk during the hold period.
From DD to 100-Day Plan
Effective digital due diligence feeds directly into:
- Priority setting
- Early wins
- Resource allocation
- Risk mitigation
Without this linkage, DD insights are wasted.
EVOS Perspective
Digital DD should not produce a report — it should produce actionable priorities.
We treat digital as a value creation lever, not a marketing channel.
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