Introduction
The first 100 days post-acquisition are critical.
Yet digital initiatives are often delayed, mis-scoped, or treated tactically.
This is a missed opportunity.
Why Digital Is Often Deprioritised
Common reasons include:
- Perceived complexity
- Fear of disruption
- Lack of internal ownership
- Over-reliance on agencies
As a result, easy wins are postponed.
Activity vs Value
Many 100-day plans include:
- Website refreshes
- New campaigns
- Tool changes
Few include:
- Margin optimisation
- Attribution fixes
- Operational improvements
Only the latter creates value.
What Should Happen in 100 Days
In the first phase, EVOS typically focuses on:
- Data clarity and visibility
- Channel profitability assessment
- Operational bottlenecks
- Quick-win margin improvements
- Roadmap alignment
Sequencing Matters
Trying to scale before fixing foundations increases risk.
The correct order is:
- Visibility
- Control
- Optimisation
- Scale
EVOS Perspective
Digital should be a front-loaded value lever, not a deferred initiative.
The first 100 days set the tone for the entire hold period.
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